Voice
1 link
Graph · Person
Peter-Lucas Jones
01 · In focus
One person, in the field.
The structured facts the source records about Peter-Lucas Jones, the count of declared adjacencies in the corpus, and the federation map zoomed on this node and its neighbours.
person
↑4 declared connections
02 · Connections
4 adjacencies, by relation.
Split by direction. Direct links are the ones Peter-Lucas Jones’s source record names; inferred backlinks are records elsewhere in the corpus that point at this entity.
Direct from this record
2 links
Links named in this entity's structured fields.
Affiliated with
1 link
Inferred backlinks
2 links
Other records that name this entity.
Key person at
1 link
Referenced by voices
1 link
03 · Background
From the source record.
Body prose as it appears in movement-graph’s published markdown for this entity. Links to other corpus entities resolve to their graph page; links to deeper repo paths are kept as text so the page does not invent a route.
Aotearoa New Zealand Māori broadcaster, indigenous-AI organiser, and chief executive of Te Hiku Media — the Kaitaia-based iwi broadcaster and natural-language-processing organisation that has become the most prominent indigenous-led pole inside the global movement for community-governed AI and data sovereignty. Of Te Aupōuri, Ngāi Takoto, Te Rarawa, and Ngāti Kahu descent — paternally from Ngāi Takoto and Te Aupōuri and maternally from Ngāti Kahu and Te Rarawa — Jones is the public face of Te Hiku Media's te reo Māori AI work and one of the International Telecommunication Union's named voices on indigenous data sovereignty. Beyond Te Hiku Media he holds a concurrent set of governance roles in the Māori media and research ecosystem — Chair of Te Whakaruruhau o Ngā Reo Irirangi Māori o Aotearoa (the National Iwi Radio Network), Deputy Chair of Māori Television, Chair of Te Rūnanga Nui o Te Aupōuri, Board Member of Te Pūnaha Matatini, and (since February 2022) Board Member of the Maurice Wilkins Centre — and previously served one term on the Northland Regional Council in the Te Raki Māori constituency.
Jones grew up at Mahimaru, on Māori land in the Far North, as the youngest (pōtiki) of six siblings — among them his elder brother, the politician Shane Jones — and learned te reo Māori and the agricultural skills of the rohe from elders before schooling at Awanui Primary, Kaitaia Intermediate, and Taipa Area School. After time in Auckland and Australia he studied at Victoria University in Wellington and took a postgraduate degree in te reo Māori at Te Whare Wānanga o Raukawa, then worked at the Māori Language Commission and as a Treaty Settlement Negotiator for Te Aupōuri before moving into iwi broadcasting. He became Chief Executive of Te Hiku Media in 2012 and over the following decade built out the organisation's natural-language-processing arm alongside its existing iwi-broadcaster operation, in partnership with the native Hawaiian computer engineer Keoni Mahelona — his partner, and Te Hiku Media's Chief Technology Officer. The framing the ITU AI for Good programme uses to introduce him — "an experienced governor in the Māori media eco-system" and "a trusted kaitiaki of Māori data" — captures the dual track of his professional life: an iwi-broadcasting governance career and a tikanga-grounded data-sovereignty practice.
Jones's distinctive contribution to the make-AI-good movement is the framing under which Te Hiku Media's te reo Māori AI work proceeds — that Māori communities should be "the makers of AI" for their language and knowledge rather than its users, and that the right object of intervention is the apparatus that determines who builds, who governs, and who benefits from those models. He spearheaded the development of the Kaitiakitanga License — Te Hiku Media's stewardship-based data-licensing framework grounded in tikanga — and frames its political stake in directly anti-colonial terms, warning that absent indigenous-stewardship structures Māori-language data would be "used by the very people that beat that language out of our mouths to sell it back to us as a service". In September 2024 he was named to TIME magazine's TIME100 AI list of the year's hundred most influential people in artificial intelligence, accompanying the recognition with his canonical land-and-data framing: "In the digital world, data is like land. If we do not have control, governance, and ongoing guardianship of our data as indigenous people, we will be landless in the digital world, too", and reframing the recognition as a way to signal that indigenous communities "don't only want to be the users of technology, we want to be the developers of it too". His position in this corpus is as the principal Aotearoa New Zealand person-level anchor and as one of the corpus's clearest articulators of the indigenous data-sovereignty register inside the broader AI-and-human-rights field.
04 · Sources
Where this came from.
10 sources listed from the pinned corpus. Links are shown only when the source URL is a valid HTTP(S) address.
- 10 source links shown
- 1 body link rewritten to graph pages
- 0 omitted links on this page
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e-tangata.co.nz
Checked 2026-05-23E-Tangata profile of Peter-Lucas Jones by Connie Buchanan (2 February 2020) — primary canonical source for his paternal iwi (Ngāi Takoto and Te Aupōuri) and maternal iwi (Ngāti Kahu and Te Rarawa), for his upbringing in Mahimaru on Māori land in the Far North as the youngest of six siblings (including elder brother Shane Jones), for his schooling at Awanui Primary, Kaitaia Intermediate, and Taipa Area School followed by time in Auckland and Australia, undergraduate study at Victoria University in Wellington, and a postgraduate degree in te reo Māori at Te Whare Wānanga o Raukawa, for his prior roles at the Māori Language Commission and as a Treaty Settlement Negotiator for Te Aupōuri, for his partnership with the native Hawaiian computer engineer Keoni Mahelona, and for his canonical framing that native speakers of te reo are "the last bastions of profound" knowledge of the language
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mauricewilkinscentre.org
Checked 2026-05-23Maurice Wilkins Centre board profile — primary source for his February 2022 appointment to the Maurice Wilkins Centre board, for the canonical short list of his concurrent governance roles (CEO of Te Hiku Media, Deputy Chair of Māori Television, Chair of Te Whakaruruhau o Ngā Reo Irirangi Māori o Aotearoa, Chair of Te Rūnanga Nui o Te Aupōuri, Board Member of Te Pūnaha Matatini), and for the framing of his professional focus on "preservation and innovation of te reo Māori and mātauranga Māori, and indigenous data sovereignty"
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aiforgood.itu.int
Checked 2026-05-23International Telecommunication Union AI for Good speaker profile of Peter-Lucas Jones — primary source for his framing as "an experienced governor in the Māori media eco-system" and "a trusted kaitiaki of Māori data", for his role in spearheading the development of the Kaitiakitanga License at Te Hiku Media as a community-centred Māori data-governance framework, and for the institutional positioning of his work on indigenous data sovereignty within the ITU AI for Good programme
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rnz.co.nz
Checked 2026-05-23Radio New Zealand article by Jamie Tahana (8 September 2024) on his inclusion in the TIME100 AI 2024 list — primary source for his canonical "data is like land" framing in indigenous data sovereignty ("When we think about the ownership of data, when we think about intellectual property rights, data is like land"), for his framing that indigenous communities "don't only want to be the users of technology, we want to be the developers of it too", and for the Te Hiku Media partnership lines with RNZ and the New Zealand Qualifications Authority for te reo Māori transcripts
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nzherald.co.nz
Checked 2026-05-23NZ Herald (Northern Advocate) article (6 September 2024) on his inclusion in the TIME100 AI 2024 list — primary source for the full "landless in the digital world" framing ("In the digital world, data is like land. If we do not have control, governance, and ongoing guardianship of our data as indigenous people, we will be landless in the digital world, too") and for the related framing that enhanced respect for one language can shape how speakers consider other people
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time.com
Checked 2026-05-23TIME magazine TIME100 AI 2024 individual profile of Peter-Lucas Jones (September 2024) — primary canonical source for his inclusion on the TIME100 Most Influential People in AI 2024 list as one of the global 100 named for the year and for the wider recognition of Te Hiku Media''s te reo Māori speech-recognition work
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indigenous-ai.net
Checked 2026-05-23Indigenous AI Working Group digital-sovereignty profile of Peter-Lucas Jones — primary source for his iwi affiliations (Te Aupōuri, Ngāi Takoto, Te Rarawa, and Ngāti Kahu), his canonical framing "I don't just think about how AI can be used, I think about how we can be the makers of AI", and the broader iwi-broadcaster-to-Indigenous-AI-organiser trajectory of his work; already cited in org-te-hiku-media
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technologyreview.com
Checked 2026-05-23MIT Technology Review feature by Sandeep Ravindran (22 April 2022) — primary source for his role as Chief Executive of Te Hiku Media alongside Keoni Mahelona as Chief Technology Officer, for his verbatim framing that absent indigenous-stewardship structures Māori-language data would be "used by the very people that beat that language out of our mouths to sell it back to us as a service", and for the Kaitiakitanga License as a "data license that spells out the ground rules for future collaborations based on the Māori principle of kaitiakitanga, or guardianship"; already cited in org-te-hiku-media
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blogs.nvidia.com
Checked 2026-05-23NVIDIA developer blog — secondary corroboration of his role as Chief Executive of Te Hiku Media, of the 92 percent te reo Māori transcription accuracy and the 82 percent bilingual accuracy of the team's models, and of the Kaitiakitanga License terms governing access to the team's data and tools; already cited in org-te-hiku-media
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weforum.org
Checked 2026-05-23World Economic Forum people-directory profile (Peter Lucas Kaaka Jones) — secondary corroboration of his concurrent leadership roles in the Māori media ecosystem and of his global-platform presence on indigenous AI and language-revitalisation work
Source: entities/persons/person-peter-lucas-jones.md in movement-graph at pin 3cc1a36.